iContact Review
iContact is an email marketing and automation platform that is designed to help businesses and organizations create, send, and track email marketing campaigns. It provides a range of tools and features to assist in email marketing efforts, audience engagement, and analytics. It was founded in 2003 by Ryan Allis. It was established as a response to the growing demand for email marketing and automation solutions for businesses.
iContact Overview
| Company Name | iContact |
| Company Website | https://www.icontact.com/ |
| Year Founded | 2003 |
| LinkedIn® Page | https://www.linkedin.com/company/icontact |
| CEO | Ryan Allis |
| Address | Morrisville, NC |
| Contact Details | https://www.icontact.com/support/ |
iContact Pricing Plan & Cost Guide
| iContact Free | Free |
| Advanced | Starting at $14.00 |
| High-Volume Sender | Contact us |
iContact Pros & Cons
- User-Friendly Interface: iContact is known for its user-friendly and intuitive interface. Accessible to both beginners and experienced users.
- Email Template Library: It offers a wide range of professionally designed email templates, it allows users to create visually appealing emails without design skills.
- Email Automation: It provides automation features, making it easier to set up automated email campaigns, drip campaigns, and triggered emails to engage with subscribers.
- List Segmentation: User can segment their email lists based on various criteria, enabling more targeted and personalized email campaigns.
- A/B Testing: The feature allows users to test different email elements, such as subject lines and content, to optimize campaign performance.
- Compliance & Deliverability: It helps users stay compliant with email marketing regulations and offers features to enhance email deliverability.
- Reporting & Analytics: iContact offers robust reporting and analytics tools to track the performance of email campaigns, helping users make data-driven decisions.
- Pricing: The cost of using iContact can be a drawback for some users, as it might be relatively more expensive compared to some of its competitors, especially for smaller businesses.
- Limited Features in Basic Plans: Some advanced features, such as marketing automation and more extensive reporting, may not be available in the lower tier plans, requiring users to subscribe to higher-priced plans.
- Outdated Templates: Some users have noted that the email templates provided by the iContact may not always reflect the latest design trends.
- Deliverability Challenges: Like with any email marketing platform, achieving high email deliverability rates can be a challenge, and it requires maintaining a clean email list and following best practices.
- Limited Advanced Features: For users looking for highly advanced marketing automation and segmentation capabilities, iContact may not be as feature-rich as some other marketing automation tools.
iContact – Frequently Asked Questions(FAQs)
What is iContact used for?
It is used for email marketing, Small companies mainly use iContact for creating newsletters, generating and managing contacts, and automation emails. It is easy to use and has the features a business needs for high-converting email marketing campaigns.
Is iContact Legit?
Yes, iContact is legit. Since its founding in 2003, the iContact team has served over 25,000 small businesses. These companies include NASA, habitat for Humanity, and photo.net just to name a few.
Is iContact free?
Yes, It is free to use. You can send 500 emails per month to 250 contacts for free. This free version includes email marketing, its automation, a landing page, and more.
Is iContact a CRM?
No. iContact is not a CRM. It’s an email marketing service that has contact management features. These contact management features are perfect for sending segmented email campaigns.
What iContact Pro?
iContact Pro is a retired pricing plan. It had plans with feature limits and iContact Pro removed the limits. Now all paid accounts get features unlimited.
