CleverTap is making it easier. CleverTap is a software, where you can keep 100% track of your customers and their important data at one place. In short, it is a customer engagement platform for unified interaction between people, processes and technology
CleverTap Review
In today’s fast growing businesses, where it is becoming hard to keep track of customers, CleverTap is making it easier. CleverTap is a software, where you can keep 100% track of your customers and their important data at one place. In short, it is a customer engagement platform for unified interaction between people, processes and technology. CleverTap helps brands to enhance the experience of customer interactions for better growth. Their motto is to convert customers into customers for life by optimising their experience in real time.
CleverTap Overview
CleverTap is basically a software, where you can retain your most valuable users and grow customer lifetime value. It can be classified in 3 segments:
- Analytics and Insights- It helps to understand customers with real time insights and immediately trigger campaigns based on user behaviour.
- Automated User Segmentation- It helps in real time segmentation to create a perfect targeted audience with the help of an automated segmentation engine.
- Omnichannel Engagement- It helps in creating a single channel to easily handle customers across all the different platforms like email, mobile etc.
| Establishment | May 2013 |
| Founders | Anand Jain, Sunil Thomas, Suresh Kondamudi |
| Origin | California (USA) |
CleverTap Pricing
| Essentials | 75.00 $ per month |
| Advanced | Customised as per requrements |
| Cutting-Edge | Customised as per requrements |
CleverTap Pros and Cons
Pros
- There are a variety of options for customising a campaign and reaching customers more easily.
- Interface of CleverTap is very user friendly, which makes it easier to access and delve further into it.
Cons
- Flexibility of keeping more data.
- Whatsapp for business integration.
- Email domain reputation management.
CleverTap FAQs
FCM Mismatch Sender ID
An FCM sender ID mismatch occurs when the sender ID entered in the CleverTap dashboard under Push Notification settings does not match with the sender ID in the FCM project for your app created on Firebase.
You must match the sender ID/server keys at the following three locations:
- App-level which registers a token with the said FCM sender ID mentioned.
- In the CleverTap dashboard.
- FCM project.
If you have checked the sender ID for mismatch and the error still persists, check the following:
- Does the app build and the CleverTap account contain mismatched sender IDs?
- Do you have multiple Firebase projects?
- Do you have multiple Platform IDs if your app is using two Firebase projects?
APNS Unregistered
The Push notification delivery to the target has failed as the device token is inactive for the specified topic. If the device token is not valid/inactive, the notification is not delivered unless the user installs the app again.
