Braze Review
Braze is a software as a service (SaaS) platform built to allow brands to create relevant and memorable expriences that support stronger consumer brand relationships. Braze is a great tool for producing multi Channel, multi step user journeys that innvolve email, push notifiications, SMS, In app messages, content cards, webhooks, audience sync, etc.
Braze Overview
| Comany Name | Braze |
| Company Website | https://www.braze.com/ |
| Year Founded | 2011 |
| LinkedIn® Page | https://www.linkedin.com/company/braze/ |
| CEO | Bill Magnuson |
| Address | 330 W 34th St, 18th floor, United States |
| Contact Details | contact@braze.com |
Braze Pricing Plan & Cost Guide
| Basic | 47$ |
| Standard | 123$ |
| Premium | 201$ |
Braze Pros and Cons
Pros –
1. Event-based triggers
2. Drag and drop email editor
3. Canvas (program/journey) builder
4. User friendly interface.
Cons –
1. Lead scoring
2.Analytics Api and exports
3.No visible user database
4.User profile attributes and events.
Braze FAQ’s
1. What is a braze campaign?
Campaigns are a single message step to connect to your users on channels, or more commonly referred to as messaging channels. These messaging channels include Content Cards, email, in-app messages, push, SMS and MMS, and webhooks.
2. Is Braze open source?
The Braze Services include third-party code licensed to Braze for use and redistribution under open-source licenses. Below is a list of disclosures and disclaimers in connection with such open-source licensed software that has been incorporated into the Braze Services.
3. How do you get data into Braze?
Braze offers a variety of ways to import user data into the platform: SDKs, APIs, cloud data ingestion, technology partner integrations, and CSVs.
4.Does Braze use AI?
Technology innovation has been in our DNA from the earliest days, and Braze has built AI capabilities for our customers for almost a decade.
